Planet B is an investigation to understand the emergence of an extraordinary and limitless commercial empire. An essay that mixes research and speculation to apprehend a monster in full expansion. The company referred by the letter ∀ is none other than Amazon, founded and led by Jeff Bezos, who is recognized as B.
B runs a digital company called "∀".
∀ is on its way to acquiring a monopoly of sales on a global scale. It is a total company. Alongside its sales activity, as if this omni-global business were just a cover, ∀ revives the fantasies of Nasa in the 1970s: building colonies in space. Until a few years ago, ∀ space projects were unknown to the public and not widely publicized. And B could see himself piloting the Enterprise, the spaceship from the Star Trek series.
