B commands a digital company called "∀". ∀ is in the process of acquiring a monopoly on sales on a global scale. It is, in a sense, a total corporation. In parallel to its sales activity, B aspires to build colonies and hangars in space, reactivating the fantasies of Nasa in the 1970s.
Planet B is an artist's essay that cross-references and invents metaphors in order to apprehend a growing monster. It tells about the "planet", this hypermarket-world generated by the low resolution and the speed of propagation of information applied to everything.
In reality, there is no question of B as an individual, nor of a society whose first letter has simply been reversed. B is no one in particular. ∀ is a symptom. In the manner of an outlet, this book probes with seriousness and humor a logic that, by its delirious scale, escapes us.